Wild Rush is a jolt of pure ignition. The moment hesitation flips into motion. Initio reworks the fougère as an emotional trigger, pairing crisp bergamot and lavender with a warm undertow of vanilla, caramel, and red berries before grounding the surge in sandalwood and patchouli. It's not built to linger; it's built to launch, translating that first spark of confidence into scent. Wild Rush doesn't ask you to feel bold. It makes the decision for you.









